Sessions

We’re excited to announce the May 2017 Rocky Mountain Product Camp sessions! There are three session areas at our venue, the Commons on Champa, and attendees will get their choice of session for each time slot. And as always, the rule of two feet is in effect, so attendees can feel free to sample them all!

12:30-1:15 – Registration/Networking
1:20-1:50 – Opening Remarks

Time Event Space Conference Room 1 Conference Room 2
2:00-2:50 “Silver Bullets” for Innovation and what Product Managers Need to Know by Chad McAllister SHIP IT! Getting products into people’s hands by Chris Oltyan You May Be a Product Manager… by Stephen Whinston
3:00-3:50 OKRs (Objectives and Key Results) and Aligned Autonomy by Chris Spagnuolo TTT – Talk, Tools, Teams by Larry McKeogh Using Secondary Research To Help Define Market Segment Opportunities by Arthur May
4:00-4:50 Create a Minimum Viable Business Case with the Lean Canvas by Chad McAllister Executive Exchange – Open forum for executive conversation re: product challenges Visualizing The Future by Dick Lee

5:00-5:30 – Closing Remarks and Feedback
5:30 – After reception & Networking  The Corner Office Restaurant + Martini Bar

1401 Curtis St. (literally just around the corner and west 1 block)

Using Secondary Research To Help Define Market Segment Opportunities

This session will introduce a process that helps a product manager identify market segment opportunities by leveraging independent secondary research. Once the market segments are identified and quantified, this information can be driven through a competitive landscape assessment and product positioning definition to help stakeholders align on what your product is, is not, and why. This process helps by driving focus around your value proposition, prioritizing development, and executing downstream sales and marketing initiatives.

Arthur May

Arthur May is a product management and development leader for Verizon/MapQuest. With over 15 years of software product management and development experiences, Arthur has worked with great teams to launch profitable products in healthcare, location services, and IoT. Arthur has a BSCS in Computer Science from St. Joseph’s College in New York, an MBA from the University of South Florida, and is Pragmatic Marketing certified. Arthur lives in Denver with his wife and three children.

@5demayo

https://www.linkedin.com/in/arthurmay/

 

7 “Silver Bullets” for Innovation and what Product Managers Need to Know

What is your approach to innovation – identifying ideas that result in products customers value more than other options they have? There are many so-called “silver bullets” that promise to be “the way” to successful products. While each has merit, I have found there is no one-size fits all approach that can turn a group into innovation super heroes. Instead, each group has to find what creates synergies with their culture and capabilities. Attend this session to share what works for you, hear what works for others, and discuss seven distinct approaches: (1) Idea-Management System, (2) Outcome-Driven Innovation, (3) Blue Ocean Strategy & Value Innovation, (4) A-to-F Model, (5) IDEO’s Deep Dive, (6) Crowdsourcing & Open Innovation, (7) Customer Development Methodology.

Chad McAllister

I am the host of The Everyday Innovator podcast and author of Turning Ideas into Market-Winning Products. I have been recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. I love product management and innovation and my favorite thing to do is to help product managers become product masters.

http://TheEverydayInnovator.com

 

Create a Minimum Viable Business Case with the Lean Canvas

Do you use a business case to help justify moving a product concept into product development? Creating a business case is generally considered a best-practice for product managers. But, I ran into a problem with them – I loathe writing documents, especially ones that are seldom read! Then I discovered Ash Maurya’s one-page Lean Canvas. Now, in 20 minutes you can create a canvas that works well as an initial business case. And, it is one that people actually look at, creating important collaboration on the key aspects of a product concept. This session will be a workshop, selecting a product concept from an attendee and creating a Lean Canvas for it – learning by doing!

Chad McAllister

I am the host of The Everyday Innovator podcast and author of Turning Ideas into Market-Winning Products. I have been recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. I love product management and innovation and my favorite thing to do is to help product managers become product masters.

http://TheEverydayInnovator.com

 

SHIP IT! Getting products into people’s hands

What’s the difference between a successful product and one that no one has ever heard of? A lot, to be sure, but 100% of successful product have actually shipped. There are a couple commonalities on what can help get a product out the door, and Chris Oltyan, shipper of over 28 technology products, will walk you through the big ones. It doesn’t matter how awesome, cool, or innovative your product is, if it never makes it to market no one will ever care. Come learn tips on how to get complex software products past the finish.

Chris Oltyan

Over the 12 years Chris Oltyan was in the video game industry he pioneered Agile practices and helped ship over 28 titles for clients including Pokemon, Disney, and Warner Bros. Now, on the agile coaching side, he has helped companies set up policies, tools, and procedures to deliver software reliably using agile methodologies. Recently, he worked with Davita, Pearson, and Aetna to create DevOps models across their global infrastructure enabling software teams to deploy in a highly reliable and scalable manner.

@oltyan

http://rebric.io

 

OKRs (Objectives and Key Results) and Aligned Autonomy

You and your product teams have everything in place to ensure that you are stable and predictable….and that’s great. But there is a big difference between efficiency and effectiveness. Effectiveness is how you well you can answer questions like: Are you working on the right thing? Is the work you are doing really aligned with the broader strategy of your organization? How do you measure how effective you are at advancing your organizational strategy through the work you and your teams are doing? No team or individual is intentionally ineffective, but many are. The reason is because systems, processes, and people aren’t aligned around solid objectives and measurable key results. But companies like Google, Spotify, DropBox, LinkedIn, Netflix, Slack, and many others have found a way to ensure that all of their teams are super aligned with broader strategic goals while maintaining a high sense or autonomy in the work that they do. How do they do it? OKR’s, or objectives and key results. In this session, we’ll talk about OKR basics, how you and your organization can use them to align and prioritize your work, and how OKRs can drive autonomy throughout your entire organization to create highly efficient AND effective teams.

Chris Spagnuolo

Chris Spagnuolo is the founder and CEO of EdgeHopper and is a product management and innovation advisor who works with organizations of all sizes to deeply understand their portfolio and product challenges and help them design opportunities to improve.  Based on his wealth of experience, he has come to the conclusion that dogma solves nothing. Because of that, he doesn’t follow any specific framework or methodology. Instead, he focuses on generating insights through deep understanding of the organizations that he works with and their goals to identify a sustainable, adaptable journey for them to achieve those goals in a way steeped in customer empathy and aligned autonomy.

Twitter: @edgehopperllc or @chrisspagnuolo

LinkedIn: http://linkedin.com/in/chrisspagnuolo

Website: www.edgehopper.com

 

Visualizing The Future

We will walk you through a case study that focuses on US Auto Dealers. Tony Seba in his book “Clean Disruption” predicts the Internal Combustion Engine will be obsolete by 2030. It’s important for auto dealers to understand how and when this transition could take place and the actions they need to take in order to maximize the upside and minimize the downside on their business. We are already seeing auto dealerships having difficulty selling the Chevrolet Bolt (an EV) which was introduced in December, 2016.

Our goal is build your confidence in using Visualizing The Future to bring light to the front end of the front end in your business.

Dick Lee

Dick is the CEO of Value Innovations, Inc, (Vi). Incorporated in 1999, Vi helps companies manage the front end with the trademarked, 10-Step Value Innovation Process (R) and a complete set of enabling tools. Vi has worked with >300 companies and delivered >100 Vi Masterclasses in 14 countries on 4 continents since 2002.

@ViRKL

www.valueinnovations.com

 

TTT – Talk, Tools, Teams

This action packed session will tackle three topics of Talk, Tools, and Teams. The interactive format is designed for sharing of how, in your product role you’re:

  • Fostering communication between your direct team and stakeholders as well as customer/clients at large.
  • What tools assist or hinder communication and processes in your organization.
  • Team organization that leads to kick ass products or even the opposite. Sometimes by knowing what isn’t working others can avoid those traps.

The goal is for you to be able to take something back to the office on Monday to try to take your product practice up a notch.

You May Be a Product Manager …

The title “Product Manager” means something different in every company. Often, a “Product Manager” is really a Product Owner or even a Project Manager. What is the role of “Product Manager” and how does it contrast to that of similar or complementary roles within an organization?

Stephen Whinston

I have served as project manager, CEO, program manager, marketing manager, product manager, and product owner, among others. Took me a long time (and some hard lessons) to understand what it means to be a product manager. Looking forward to sharing my experiences and hearing about yours as we continue to explore that it means to be a product manager.

https://www.linkedin.com/in/swhinston/